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Breaking Barriers Archives - Sparkles Lund

Choreographers Alliance

Performing Artists Need to Leverage their Collective Voices to Support H.R. 3121 the Performing Artist Tax Parity Act

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Did you know that California Rep. Judy Chu (D-CA27) and Floridia Rep. Vern Buchanan (R-FL16) have authored a bill that will allow performing artists to deduct money spent on union dues, travel to auditions, headshots, agency fees, training classes, management fees and other miscellaneous expenses from our taxable income? There has been a law since 1986 (called the QPA – Qualified Performing Artist tax deduction) that gave these deductions to performers up to an income limit of $16,000. Before this year, I was able to reclaim nearly all of the State and Federal Income Tax I paid during the year.

Sadly, the 2017 Tax Cuts and Jobs Act that went into effect in 2018 eliminated the ability to claim miscellaneous itemized deductions like our work expenses. As a result, performing artists (including me) we unable to reclaim hundreds or thousands of dollars of income tax deducted from our jobs. The Tax Cut and Jobs Act raised my taxes and the taxes of all Performing Artists. I was shocked when I paid my takes this year and received such a small State and Federal Income Tax return. That is the money I use to pay for travel to Hollywood Vibe Nationals, Buildabeast, and other summer intensives. This new law being proposed by Rep. Chu will correct the problem by updating the thresholds of the deduction allowing more low and middle-income artists to utilize it.

Life doesn’t happen to you, it happens for you,” says Tony Robbins.

You never know the types of isolated events in your life that shape you, but three things have happened for me in the past year that have made me pay attention to something important for performing artists. I am sharing these experiences in hopes of awakening a spirt of positive change for dancers. If we work together, we can make a difference.

  • This winter, I worked with my father to address the school district, state education board , and federal lawmakers (aka politicians) to fight for my right to attend public school and work as a dancer. We were successful at getting my absences for work excused.
  • I am volunteering with the Choreographers Alliance to help them with marketing the mission to receive appropriate compensation and protection for their work. This will take time, but with your support Choreographers can get credit and residuals for their work in Advertising, Television and Film.
  • I attended Girls State, a weeklong camp where students from across the State of California operated an emulation of our State Government. We learned how government works and how to start movements for positive change in our Nation.

The take away from all of this is that we – you and me – need to use our voices to fight for positive change. If a dozen or more instafamous performing artists took action to support this legislation to fix the tax bill, or gave shout outs to the Choreographers Alliance – change would happen. Use your social media following to change the world, not just to promote yourself.

What I Learned

Create Coalitions. One person may be able to have some influence, but many people together in a coalition creates a community voice. Put a hashtag or a link in your bio on social media and post from time to time about positive social change.

Can you imagine the impact if performing artists across the dance industry started supporting the @choreo_alliance on Instagram? It does not matter if you are a choreographer in SAG today – we know these choreographers, and need to show our love for them. They are building and maintaining bridges to opportunities that you may cross in your future. If SAG sees tens of thousands or millions of supporters for the Choreographers Alliance, they will act.

Step up and follow the @choreo_alliance and support them. At the very least, you will be supporting an effort to change an injustice for people you love. Who knows, you may also be laying a foundation to see your future work on a film or television listed in the credits, and receive residual payments for your art. Dancers get this level of credit today, but choreographers do not.

Legislators have open doors. My father was able to attend public meetings and set meetings legislators at every level. You simply walk into a council meeting and find out when the public comment period is – normally it is at the beginning of the meeting. You have 3 minutes to speak out. But more importantly, it’s an opportunity to see and be seen. After my father’s talks on the issues related to Artists in public schools and the disparity of treatment from Athletes, legislators wanted to meet with him to discuss remedies that were underway and receive feedback. Change can happen if you show up.

Did you know that Rep Judy Chu only has 4710 followers on Instagram. Her district is north and east of Burbank, CA, so as you can imagine, lots of performing artists live there. These are communities that are more affordable for dancers, yet still not too far of a commute for auditions or class. She has not posted about this law yet – don’t you think that she will work harder if a few thousand people follow her, DM her, and support her?

If we support Rep. Judy Chu with this law, these deductions will be returned for performing artists allowing deductions for those earning up to $100,000 in income. Even those making over $100,000 would be allowed to deduct the first $30,000 in expenses from their income. The suggested law is only one page – go read it! https://www.govtrack.us/congress/bills/116/hr3121/text That will make a difference of hundreds or thousands of dollars to help you pay rent, eat, and train between jobs.

What You can Do Right Now to Make A Difference

Choreographers AllianceIf you want to be a professional at anything, you need to recognize that you are part of an industry and participate in industry related groups like the Choreographers Alliance. Moreover, you need to be aware of the laws that pertain to our industry and take action to support legislation that is designed to help you! This is what Breaking Barriers taught by Liz Imperio is all about. What would it hurt? Do you think that you will lose followers if you ask them to help you fight for your fair rights as a performer?

Post your support for the Performing Artist Tax Parity Act with #PerformingArtistTaxParityAct

Follow @choreo_alliance – like and repost when you can.

Follow Rep. Judy Chu – message her your support and give her legislation a shout out (you can post the link to this if you want).

Simrin Player Sets Example For Dancers

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One of the great things about being a dancer is, quite frankly, other dancers. From the very beginning, my love of dance has been fueled by the relationships that I have because of dance. I would not have ever become a two time DOTY unless by best friend Camille asked me to switch from my ballet studio to DPAC. I wanted to be with my friend as much as I wanted to dance.

This is still true today. I love dancing at my local studios – DPAC and SLO Movement Arts. The teachers and the other dancers make it a joy to dance. The same is true when we have immaBEAST rehearsals in Los Angeles on Monday nights. They are like family reunions where we all know each other and support each other.

If you know anything about the top dancers in America today, you definitely know of my immaBEAST teammate Simrin Player. (http://www.simrinplayer.com/) She has done a million amazing things as a professional and competition dancer – you can see her bio here http://www.simrinplayer.com/bio.html. If you were alive during the Justin Bieber release of his Purpose album, you saw Simrin as the lead in that piece. She crushed it.

Simrin Needs our Help! As dancers we are citizens. We need to get involved in our community and help contribute to those in need. Our art and our celebrity gives us a voice to do good.

She writes on Facebook – “This year I have been researching the water injustices on the Navajo Nation. Approximately 69,200 Navajo are forced to haul their water due to a lack of water facilities. I have created a GoFundMe account where all of the profits will go to a nonprofit organization (The Navajo Water Project) dedicated to improving the percentage of homes with running water and electricity. I would greatly appreciate any donations.”

Please Visit This Go Fund Me page! Support Simrin as she does her part to give back to the community.

https://www.gofundme.com/water-for-the-navajo-nation

For being awesome – I here by give Simrin the Girl On Fire Award!

#YouTubeLA

Google Creator Day #YouTubeLA

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As you may know, I have been really publishing a lot of videos on YouTube the past year. It is something that became part of my career development strategy when I became a professional dancer. A lot of it was inspired by Will Willdabeast Adams, and his creative director, Brazil.  When I started my channel, Willdabeast had about 500,000 subscribers. Today he has 1.5 million. When I started I had about 25, and recently I got the attention of YouTube when my subscribers neared 10k. I was the only kid invited to Creator Day at #YouTubeLA, so my dad had to go with me.

First Observation – 10K is a magic number

Because I am in the entertainment industry, I personally know at least 20 dancers that have more than 10k subscribers. Many, like Jordyn Jones have over 500k. Because their subscriber numbers are so launched, I really did not see my 10K as a big deal. However, I learned from YouTube that it is a big deal. It puts me in the top tier of YouTube creators in the world.

To encourage YouTube creators, YouTube has developed 8 film studios with legit equipment in major cities around the world including Los Angeles, London, Tokyo, New York, Sao Paulo, Berlin, Paris, and Mumbai. When you hit 10K, you can unlock the YouTube space and use their film studios for FREE!

IMG_3032Best Practices

At YouTube Creator day, I was joined by about 70 other YouTubers to learn about best practices, discuss collaborations with other creators, tour the studio, and layout content plans.

There are 10 Keys to Great Content

  1. Discoverable – Will the content be found through search or related videos
  2. Accessible – can every episode be fully appreciated by a new viewer?
  3. Sharable – will viewers want to share these videos?
  4. Collaborative – Is the channel working with other talents?
  5. Targeted – is the channel targeting a specific audience?
  6. Conversational – Is there an element of speaking directly to the audience?
  7. Interactive – is there a way to involve the audience?
  8. Consistent – are there strong recurring elements?
  9. Sustainable – If the fans love it, can you make more of it?
  10. Inspiration – Is the content coming from a genuine place of passion?

If you are a YouTuber, or a video creator of any kind – consider your video content against these 10 content fundamentals.

What is the Persona of your channel viewers?

For me, I started publishing my dance to YouTube primarily to market my skills to choreographers who I was likely to see at an audition. Video has also become a popular way of submitting for dance jobs.  I direct book some of my work with choreographers who know me, or select me from my video. I am pretty sure that it was a combination of knowing the choreographer and my video submission that helped me book the Justin Bieber Purpose tour.

As my audience grew, I began to realize that my target was being reached by my videos, but the true personas of my viewers are kids like me; mostly other dancers. 81% are female and 19% are male.

YouTube has a hard time tracking kids (see Terms of Use).  So I think that my age range statistics are off. 16% are under age 17, 58% are 18-24, 15% are 25-35, and it’s all downhill from there.

One think I try to do is answer every comment on all of my videos. There, I see that most of the audience that comments are girls my age and dancers.

Content Planning

YouTube suggests that channel owners manage their content creation into three categories. The first is called Hero Content. If you are a fan of my channel, you may know that I have been doing this once a quarter for about a year, sometimes more often. For me, Hero Content is when I work with a choreographer and a professional camera crew on a set location to build a concept video. If you look at my videos with the most views, those are the Hero pieces.

The second type of content is Hub content. For me, these are videos that were either from conventions or stuff shot in my studio. It is published once a week and typically on Thursday if I am not too busy.

The third type of content is Help Content. This content is aimed at inspiring your page viewers, answering questions and stuff like that. I have a series of dance training videos on stretching, some Q&A videos and stuff like that. These are also known as special video that occur every once in a while on your channel.

Collaboration StrategiesCollaboration

One of lessons from Creator Day is to Collaborate with other YouTubers. By working with other channel owners with similar or different fans, I can build my channel viewers and subscribers. I had the opportunity to meet a bunch of musicians and we know that they always need dancers. I have also done some collaboration with other dancers. They are super fun.  If you have a channel and you want to collaborate – let me know!

Happy Halloween

By | Dance | One Comment

Hi fam! I have three super fun things to tell you about my Halloween. First off, I was Flo from Progressive. Perfect, right?

Clark Center for the Performing Arts FoundationSecond, huge thank you to the Clark Center Performing Arts Foundation Board who provided me a scholarship to attend a ballet program this summer. As you might expect, these intensives are expensive.

Third, right after Hollywood Vibe in San Diego, we started work on a special YouTube video for Halloween to the song Animals by Nabiha (https://youtu.be/yT1bW3Cproc). The choreography was done by #immaBEAUTY Janelle Ginestra. We released the video on Halloween Day at noon.

A lot of my YouTube videos have been solo performances. Recently I have been changing that up because it is way more fun to dance with other kids. I cannot thank my friends enough for the hard work and time that they put into the video. There is normally one or two days of learning choreography. If you know Janelle, then you know that each rehearsal is about four hours and you go full out the whole time! If you think that taking a 1 or 1 ½ hour class at Millennium is intense – you have not lived. On top of that, they came back for a full day shoot directed by Helton Brazil Sequeira – or @directorBrazil.

I love every one of these girls and cannot thank them enough for their work #lilBEAST family rocks!

Jadyn Hernandez (@JadynHernandez715)

Jenna Z Alvarez (@JennaZAlvarez)

Savanna Kubat (@Savanna.Kubat)

Sofia Wylie (@Sofia_Dance10)

Tahani Anderson (@Tahani_Anderson) **Second Appearance – love her!

Vivien Lopez (@VivienLopez569)

Here is the video

Ok, wait – there is a fourth thing. 1 Million Views on YouTube – crazy right?

1 Million YouTube Views

 

 

 

 

Summer 4 – Dancer Palooza and BuildaBEAST Experience

By | Convention, Dance, Friends | 2 Comments

If you missed the first posts in this series, go back to the beginning.

Summer 1 – LA Sparks and Trip To New York

Summer 2-  Hollywood Vibe DOTY and Team Larkles

Summer 3 – Leaving Las Vegas

Dancer PaloozaThe next week, we moved from Burbank down to Long Beach for Dancer Palooza. That is a weeklong intensive that, in my opinion, has the best collection of contemporary teachers you can find anywhere. I took classes from Mandy Moore, Mia Michaels, Sonya Tayeh, Teddy Forance, Stacey Tookey, Travis Wall, Dee Caspary, Benoit-Swan Pouffer, Andrew Winghart, and others. http://www.dancerpalooza.com/thecollective

Girls – dance aside – if you have not been to the expo at Dancer Palooza, you have not lived. It is the most number of booths that I have ever seen – its huge!

I did a haul vide with my loot! Check it out

Our #immaBEAST team also was invited to dance in the Showcase. We were rehearsing during Mini Muse and during Dancer Palooza, so after taking classes every day for two weeks, I also had rehearsals at night. I have never been in better shape in my life – 12 pack abs!

Liz_ImperioLiz Imperio and her new Fiancé came to the showcase. I love her and the support she gives me as a dancer, a friend and a coach. If you do not know Liz, try your best to meet her. She has a program called Breaking Barriers (http://breakingbarriers.dance/) that has been super helpful at helping me set my goals in life and as a professional dancer. Her coaching, advice, and heartfelt support she gives to dancers makes her a very special person. I can’t wait to get on tour with Hollywood Vibe where she is the creative director. #secondMom

Just to keep the flow going, the next week was the #BuildaBEAST Experience. What a switch from a week of contemporary to a week of hip hop. As an #immaBEAST and #lilBEAST, we were able to help work the event and dance. The entire week was filled with the best hip hop training I have ever had. I was surrounded by the best dancers from all over the world (like 22 countries or something insane like that) and across America. #immaBEAST is so much more than a crew. It’s a dance family like no other. The BuildaBEAST experience finished up with the auditions for #immaBEAST. The competition was so fierce and everyone worked so hard. I have no idea how Willdabeast narrowed down the hundreds of auditions to the team we have now (about 70 strong). The good news is that I was able to dance hard enough keep my spot on the team. I learned that there are no free rides in life. Just because I danced on the team last year was no indicator that I would be on the team this year.

Here is my Solo from the event – it was epic

PS – AirBoard was a sponsor at BuildaBEAST and I got one! Hurray. Super fun #christmaslist for you.

If you are keeping track of the weeks, by this point I have not been home at all since school let out in June, amounting to six straight weeks of being on the road! I should pause here and thank my parents for making this all possible for me. With two weeks left before school started, I stopped dancing 12 hours a day and was limited to #sparkkids rehearsals, auditons, #LASparks games, and rehearsals for the #immaBeAST season three video. We still were driving back and forth to LA multiple times each week and staying a few nights in LA each week, but I did actually get to sleep a few nights in my own bed and see my friends at home.

BuildaBEAST Season 3 Video

If you missed the first posts in this series, go back to the beginning.

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Summer 1 – LA Sparks and Trip To New York

Summer 2-  Hollywood Vibe DOTY and Team Larkles

Summer 3 – Leaving Las Vegas

Next up is the Summer Series Finale – Summer Ends, School Begins, and Big Announcement

Holiday Dance Video

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I just want to start out by saying, Happy Holidays! No matter what religion you are,, this time of year is full of celebration and happiness. That’s why I love it. Similarly, another thing I love is dance, for the same reasons. This is precisely why this year, my family has decided to send out a holiday dance video, instead of a plain old Christmas card.

The song we found expresses wishes for Peace and Happiness which we would like to express to all of our friends and family.  It is a really pretty song and it inspired me. We heard the song on Thanksgiving Day and I’ve been thinking about it ever since!

_SparklesLund____This_Is_My_Wish____Kevin_Ross___Liz_Imperio_Choreography_-_YouTubeMy holiday dance video was filmed by my dad and directed by Helton “Brazil” Siqueira. He has been directing, filming, and editing all of my recent YouTube videos. He is also currently the video director for P!NK, Trey Songz, Tyga, Austin Mahone, and the immaBEAST Hip Hop Dance Company which was how we met. The choreography was created by the one and only Liz Imperio. She has choreographed for Jennifer Lopez, Eva Longoria, and has done countless award shows. I know Liz from the popular dance convention, Hollywood Vibe. This year, I am on the Hollywood Vibe company, so I will get to spend lots of time with her. She choreographed this number while she was at my studio doing a workshop that Liz created earlier this year. This workshop is called Breaking Barriers. It involves a few different things. One, how to become successful as a dancer. Two, how to achieve the right mindset to have as a professional dancer. Three, an hour and a half master class where we get to learn choreography from her. If this sounds interesting, check out the website, breakingbarriers.com. Lastly, I bet you want to see the video right? Well, click the link below to check it out! I wish you, and all your friends and family a Happy Holidays!